About Us

High-End Street

   Project BlackStar is a  Los Angeles-based independent Unisex Street Luxury brand exploring Non-Traditional Jamaican Heritage from Los Angeles.

    Growing Up in South Central Los Angeles, The founder Joshua Fray was exposed to a wide range of cultural influences which later became the DNA of Project BlackStar. Strongly influenced by his own British/Jamaican Heritage. Project BlackStar dives into many of the first rebellious and punk movements in London, Jamaica, and Los Angeles. Project BlackStar is more than just clothing; it’s a celebration of cultural resistance, individuality, and the power of self-expression. Our designs draw from the boldness of the Jamaican dancehall scene, the gritty punk ethos of London, and the streetwise youth culture of Los Angeles. We honor the rebel spirit that unites these movements and bring them to life through premium, street luxury.

    At Project BlackStar, we’re not just making clothes; we’re creating a statement. A statement that challenges the norm, embraces diversity, and tells a story of heritage in shaping the future of fashion.

    Established in 2018, in honor of his brother.
-Long Live Mazino Fray